SEO and Website Promotion
I’m currently working on some Search Engine Optimisation and website promotion for Erozone, a Shropshire based adult exotic lingerie and sex toys shop. I shall be making a few minor changes on their website to improve the keyword density based on the results of a keyword analysis and will also be working on generating inbound links from other related but non-competing websites.
I’m also about to start similar work for a local company offering information about and the ability to buy investment properties in Bulgaria.
The modern internet environment is highly competitive and the basics of a well designed website with regularly updated relevant content are often not enough to compete for high search engine rankings within the major search engines. A certain amount of offsite promotion is also needed. This can be achieved in many ways. As part of my work for these clients I shall be explaining these techniques to my clients and encouraging them to do them. I can of course do much of it for them, but my clients know their particular businesses better than I do so I always encourage them to get involved as much as they can. By working together we will increase traffic to their websites and give them a greater understanding of the working os search engines allowing them to optimise any new content they add to their sites.
